Avinash Pasricha was born in 1936 to a photographer father and, quite literally, grew up in a photo-studio. He was Photo Editor of SPAN magazine for 37 years. An iconic name in the world of photography, his most celebrated body of work is the journalistic work he did for SPAN from 1960-1997, including four visits to the U.S. to cover the official visits of Indian Prime Ministers. And, now photographs mainly the Classical Indian performing arts. Currently he does freelance photography.
Over the last 50 years, he has literally covered the whole range of photography from photojournalism, portraits, fashion, advertising, industry and architecture. He has specialized in performing arts photography since 1960 and has photographed with deep sensitivity and diligence , Indiaâ€™s greatest legends in the world of dance and music .Today, his is the largest personal collection of rare and enduring images of Indiaâ€™s greatest performing artistes
His photographs have appeared in any number of prestige publications in India and abroad, including Life and National Geographic magazines. They have also been published in books on India published by the Festival of India. Several of his photographs were used by the MEA in the Millennium Book on New Delhi. In 2000, he and his son Amit photographed the Supreme Court buildings for a coffee table bookâ€”â€œThe Supreme Court 1950-2000â€. In 2002 both collaborated in a book on the Rashtrapati Bhavan entitled â€œDome Over Indiaâ€ and in 2005-6 in a book on the Raj Bhawan, Nainital entitled â€œA Scottish Castle in Kumaon Highlands.â€ Amit is now famous for his panoramic work in a book entitled: Monumental India and The Sacred India Book.
He has co-authored books on Indian dance--Odissi, Kathak, Kuchipudi and Sattriya with Dr.Sunil Kothari and one entitled "Rhythm in Joy" with dancer/writer Leela Samson. A large coffee table book â€œIndian Classical Dance: Tradition in Transitionâ€ co-authored with dance critic Leela Venkatraman was published by Roli Books and was widely acclaimed. He co-authored a book on Pandit Kumar Gandharva with writer/ critic Raghava Menon. Several of his dance pictures have been used in various publications, calendars and in advertising. Three picture pocket books on Kumar Gandharva, Pandit Birju Maharaj and Guru Kelucharan. Plus seven small books co-authored with different dancers and edited by Alka Raghuvanshi were published by Wisdom Tree in 2004.
A book on all styles of Indian classical dance co-authored with Sonal Mansingh, and one on Indian Classical Music co-authored with Debu Chaudhri was published last year in the Incredible India series. He has had four exhibitions of his dance and music pictures in galleries and auditoriums in Delhi and Chennai. Another photo exhibition for CanSupport was held at the British Council in April 2001.
He has also made audio-visuals on music, dance and prominent performing artists like M. S. Subbulakshmi, Begum Akhtar, Bade Ghulam Ali Khan and Kumar Gandharva, Pandit Shambhu Maharaj as well as on Odissi, Mohini Attam and Bharata Natyam. And, VSK Purab Ang Gataki Utsav 2011 held in Delhi, Varanasi & Kolkata.
The Pasricha Gharana in Photography continues with brother Kiron, nephew Ravi and son Amit, all doing photography. Another son Veenu is a specialist in computer graphics, audio-visuals and multi-media shows. The family has made multi-media CD-ROM Audio Visual Productions on â€œDelhi-The Eternal Cityâ€ for South Asia Tourism and Travel Exchange (SATTE) conference in Delhi and one on India Tourism entitled â€œSHEâ€ for tourism promotion in the United Kingdom.